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Get in touchCopenhagen based – Global reach
Since 2004, we have helped our clients strengthen their brand and products with sound and music. Even though sonic branding is one of the newest players in marketing communications, it’s increasingly becoming one of the most valued ones. Music is vital in today’s digital world to take the customer experience to new heights by creating emotions and engaging interaction.
What defines us as a sonic branding agency is that we combine our Danish heritage, knowledge of high-end audio and sound production with our Scandinavian tradition for excellent quality and design. Together with our globally approved vendor network of skilled musicians, sound designers, and mastering engineers, we deliver the absolute best solutions to our clients.
We strive to convert brand values and visions into harmonic and meaningful sonic branding experiences through audio identities, custom-made music production, sound designs, audio logos , etc.
How Does Your Brand Sound?
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Philosophy
Every day we are getting bombarded with sounds and music by brands and devices that want our attention. The result is often the opposite. We walk away from the noise, turn off the sound or use anti-noise cancellation devices to get some kind of rest. So what should a brand do in a sound-saturated and sometimes audio-polluted world?
We have a simple philosophy: When we break the silence, it has to create more meaning than the silence itself. Otherwise, we’re just making noise.
So just because we can add sound and music does not mean we should. Sound and music are very effective marketing tools but can create the opposite effect when used inadequately.
You, as a brand, are probably already using sound. So it is not a question of whether you want to do sonic branding. It is about how you want to use your brand’s audio landscape to create more effective, engaging, and meaningful communication.
With more than 18 years of experience, we have made it our ultimate mission to broaden the musical horizons of both companies and customers.
Besides creating valuable and meaningful sonic branding strategies, we want to teach companies about the power of sonic branding and why it is such an essential element of a marketing strategy.
Karsten Kjems, Founder – Sonic Minds