We Empower Brands by Sound

“Sonic Minds were our partner in creating an audio identity for the Arla Brand. Sonic Minds are sound specialists, and for this medium of marketing, we felt that expertise was essential. They understood our vision and came to an understanding of the deep roots of our brand and company very fast. This was translated into different streams of sound, with one emerging very fast as both distinctive and aligned to our brand heritage and vision. After extensive testing across Europe, we ended up with an innovative audio identity that can become uniquely Arla. We have been very proud to see this roll out across Europe in such a quick time because of the belief our markets had in the process and the work”

“I talked to different vendors in the process but chose Sonic Minds to develop our new audio identity. First of all, because they were agile and understood our needs and our business, we had a right and direct tone going from the beginning, which is vital when you have a tight deadline and many stakeholders. We had a thorough process to find the right direction that fits our company’s purpose. We are pleased with the result, and it is slowly growing globally as a natural part of our identity elements”

“We have worked with Sonic Minds when developing our new audio identity. We chose Sonic Minds, as we felt that they really understood our needs and visions for our new audio identity and shared our high ambitions. Sonic Minds converted our visions into mood boards and mood boards into music developed specifically for us. The process was a close collaboration between our team and Karsten from Sonic Minds and went very smoothly. Sonic Minds collaborates with great producers that we got to meet a few times, which was also a great experience. We have ended up with a great and innovative audio identity that really supports our brand. We have been very proud to share it with the organization, and it has been very well received by all colleagues”

“We really appreciate the collaboration with Sonic Minds, who has demonstrated an incredibly professional and competent approach to the task. In particular, Sonic Minds’ ability to coordinate and secure consensus among many different stakeholders must be emphasized, and their ability to understand and interpret Danske Spil’s strategies, values, ​​and products. Last but not least, creating a groundbreaking audio identity for Danske Spil and its many different brands has been incredibly exciting and inspiring together”

“Telenor chose to work with Sonic Minds for two reasons: First, Sonic Minds was the supplier that best met Telenor’s specific needs connected with IVR consultancy, Prompt speech, Sound logo, and On-Hold Music; They could deliver the entire package. Secondly, Sonic Minds appeared extremely professional and competent throughout the initial dialogue Telenor had with them. The team appeared extremely credible and fit well with Telenor’s company profile. Collaboration on the task was experienced as a good partnership, and we had a very close and ongoing dialogue throughout our course with Sonic Minds. The working process lived up to all our expectations and is very accurate to deadlines. Furthermore, Sonic Minds is flexible about ongoing changes and adjustments in the agreed schedules. There has been good chemistry between our companies throughout the process. The product has lived up to our expectations. We have been delivered exactly what we specified, and in the quality we expected”

“In Q8, we chose to collaborate with Sonic Minds on developing audio identity because there was a clearly described process that worked to take into account the many different inputs in relation to the sound profile. Documented cases and broad experience and a professional, competent, and very pleasant team on the task. All in all, Q8 has begun the journey into the universe of sound branding, where the partnership with Sonic Branding will certainly play a significant role in the future. Product-wise, we have p.t. a smaller palette that has been very internally focused on understanding and “buy-in” on Q8’s sound identity. Here launch events in the form of 2 sound stomp workshops played a big role. It was an exciting and engaging way to work the Q8 sound into and has created an experience out of the ordinary. Ringtones in respectively. Pop, rock, and “adventure” variants have also been very important elements and now means that employees have the sound with them in their everyday lives and take ownership. This creates pride in both work and private contexts”