We empower brands with sound

Sonic Minds is an award-winning sonic branding agency, specialized in audio branding, sound design, and music production.

Driven by the power of music’s sound and soul, we strengthen brands, products and games by creating engaging audio experiences in all touchpoints.

Ready to make your brand stand out?

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“Working with Sonic Minds was a pleasure. Karsten and his team gently guided us through the sonic brand process. They took the time to help us grapple with the growing pains of sonic branding and addressed each of our concerns along the way. Their workshops were vital in helping us understand who we are as a brand through sound. Together we developed our sonic DNA into a comprehensive sonic brand, with the foundation, support, and tools needed to continue growing. Sonic Mind’s expertise, clear communication, and flexibility allowed us to finish our project on time and set us up for success in the future. “
Clinton Marrs Brand Designer and Digital Marketing Specialist, ASUS
“Sonic Minds were our partner in creating an audio identity for the Arla Brand. Sonic Minds are sound specialists, and for this medium of marketing, we felt that expertise was essential. They understood our vision and came to an understanding of the deep roots of our brand and company very fast. This was translated into different streams of sound, with one emerging very fast as both distinctive and aligned to our brand heritage and vision. After extensive testing across Europe, we ended up with an innovative audio identity that can become uniquely Arla. We have been very proud to see this roll out across Europe in such a quick time because of the belief our markets had in the process and the work”
Katie Reed Vice President, Arla Brand Europe
“I talked to different vendors in the process but chose Sonic Minds to develop our new audio identity. First of all, because they were agile and understood our needs and our business, we had a right and direct tone going from the beginning, which is vital when you have a tight deadline and many stakeholders. We had a thorough process to find the right direction that fits our company’s purpose. We are pleased with the result, and it is slowly growing globally as a natural part of our identity elements”
Kristine Jakobik Corporate Brand Manager, Carlsberg Group
“We have worked with Sonic Minds when developing our new audio identity. We chose Sonic Minds, as we felt that they really understood our needs and visions for our new audio identity and shared our high ambitions. Sonic Minds converted our visions into mood boards and mood boards into music developed specifically for us. The process was a close collaboration between our team and Karsten from Sonic Minds and went very smoothly. Sonic Minds collaborates with great producers that we got to meet a few times, which was also a great experience. We have ended up with a great and innovative audio identity that really supports our brand. We have been very proud to share it with the organization, and it has been very well received by all colleagues”
Henriette Utke Schiøler Senior Production Manager, Ørsted A/S
“We really appreciate the collaboration with Sonic Minds, who has demonstrated an incredibly professional and competent approach to the task. In particular, Sonic Minds’ ability to coordinate and secure consensus among many different stakeholders must be emphasized, and their ability to understand and interpret Danske Spil’s strategies, values, ​​and products. Last but not least, creating a groundbreaking audio identity for Danske Spil and its many different brands has been incredibly exciting and inspiring together”
Klaus Lohse Marketing Director, Danske Spil A/S
“Telenor chose to work with Sonic Minds for two reasons: First, Sonic Minds was the supplier that best met Telenor’s specific needs connected with IVR consultancy, Prompt speech, Sound logo, and On-Hold Music; They could deliver the entire package. Secondly, Sonic Minds appeared extremely professional and competent throughout the initial dialogue Telenor had with them. The team appeared extremely credible and fit well with Telenor’s company profile. Collaboration on the task was experienced as a good partnership, and we had a very close and ongoing dialogue throughout our course with Sonic Minds. The working process lived up to all our expectations and is very accurate to deadlines. Furthermore, Sonic Minds is flexible about ongoing changes and adjustments in the agreed schedules. There has been good chemistry between our companies throughout the process. The product has lived up to our expectations. We have been delivered exactly what we specified, and in the quality we expected”
Brian Nielsen Project Manager, Telenor Danmark
“In Q8, we chose to collaborate with Sonic Minds on developing audio identity because there was a clearly described process that worked to take into account the many different inputs in relation to the sound profile. Documented cases and broad experience and a professional, competent, and very pleasant team on the task. All in all, Q8 has begun the journey into the universe of sound branding, where the partnership with Sonic Branding will certainly play a significant role in the future. Product-wise, we have p.t. a smaller palette that has been very internally focused on understanding and “buy-in” on Q8’s sound identity. Here launch events in the form of 2 sound stomp workshops played a big role. It was an exciting and engaging way to work the Q8 sound into and has created an experience out of the ordinary. Ringtones in respectively. Pop, rock, and “adventure” variants have also been very important elements and now means that employees have the sound with them in their everyday lives and take ownership. This creates pride in both work and private contexts”
Helle Dahlgren Skov Marketing Director, Kuwait Petroleum A/S

Copenhagen based – Global reach

Since 2004, we have helped our clients strengthen their brand and products with sound and music. Even though sonic branding is one of the newest players in marketing communications, it’s increasingly becoming one of the most valued ones. Music is vital in today’s digital world to take the customer experience to new heights by creating emotions and engaging interaction.

What defines us as a sonic branding agency is that we combine our Danish heritage, knowledge of high-end audio and sound production with our Scandinavian tradition for excellent quality and design. Together with our globally approved vendor network of skilled musicians, sound designers, and mastering engineers, we deliver the absolute best solutions to our clients.

We strive to convert brand values and visions into harmonic and meaningful sonic branding experiences through audio identities, custom-made music production, sound designs, audio logos , etc.

How Does Your Brand Sound?

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Every day we are getting bombarded with sounds and music by brands and devices that want our attention. The result is often the opposite. We walk away from the noise, turn off the sound or use anti-noise cancellation devices to get some kind of rest. So what should a brand do in a sound-saturated and sometimes audio-polluted world?

We have a simple philosophy: When we break the silence, it has to create more meaning than the silence itself. Otherwise, we’re just making noise.

So just because we can add sound and music does not mean we should. Sound and music are very effective marketing tools but can create the opposite effect when used inadequately.

You, as a brand, are probably already using sound. So it is not a question of whether you want to do sonic branding. It is about how you want to use your brand’s audio landscape to create more effective, engaging, and meaningful communication.

With more than 18 years of experience, we have made it our ultimate mission to broaden the musical horizons of both companies and customers.

Besides creating valuable and meaningful sonic branding strategies, we want to teach companies about the power of sonic branding and why it is such an essential element of a marketing strategy.

Karsten Kjems, Founder – Sonic Minds




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