Arla Audio Identity Case Film

The Arla Audio Logo and Music DNA originate from the old Nordic music style called Kulning. The traditional singing style was used to call down sheep, goats, and cows from high mountain pastures where they have been grazing. The Swedish term “kulning” (pronounced “coolning”) is a contraction of the words “kuh” (cow) and “lock” (to call or coax).

Kulning is powerful and beautiful, considered by musicologists to be the essential sound of the Nordic folk music tradition.

Check out the film we made together with Arla, introducing their audio identity and its meaning to the whole organization.