Our Work


We wanted to have an Arla audio logo that originated from a musical expression that intuitively reflects our brand essence

Doha Debates

Complete audio identity for media presence in relation to the creation of a new brand and visual identity

Carlsberg Group

A uniting global ‘language’ for Carlsberg Group

Maersk Line

How Maersk Line has developed a Corporate Sound Identity

Quotes from our happy clients

“In Q8, we chose to collaborate with Sonic Minds on developing audio identity because there was a clearly described process, that worked to take into account the many different inputs in relation to the sound profile. Documented cases and broad experience and a professional, competent and very pleasant team on the task. All in all, Q8 has begun the journey into the universe of sound branding, where the partnership with Sonic Branding will certainly play a significant role in the future..” Read More

Helle Dahlgren Skov, Marketing Director – Kuwait Petroleum A/S

“Teaming up with Sonic Minds has been a great opportunity to review our brand identity and explore new ways to express it. Karsten has introduced the world of sonic branding to us and has created a sonic style for the Frontify brand. The outcome, a set of appealing tracks and an audio logo, hasn’t only been only a valuable addition to our appearance; the project itself” Read More

Willem Haen, Brand Director – Frontify

”Sonic Minds where our partner in creating an audio identity for Arla brand. Sonic Minds where a sound specialist and for this medium of marketing we felt that expertise was essential. They understood our vision and came to an understanding of the deep roots of our brand and company very fast. This was translated into different streams of sound with one emerging very fast as both distinctive and aligned to our brand heritage and vision. After extensive testing across Europe, we ended up with an innovative audio identity that can become uniquely Arla. We have been very proud to see this roll out across Europe in such a quick time because of the belief our markets had in the process and the work”. Read More

Katie Reed, Vice President Arla Brand Europe – Arla

“We really appreciate the collaboration with Sonic Minds, who has demonstrated an incredibly professional and competent approach to the task. In particular, Sonic Minds’ ability to coordinate and secure consensus among many different stakeholders must be emphasized, as well as their ability to understand and interpret Danske Spils strategies, values, ​​and products. Last but not least, creating a groundbreaking audio identity for Danske Spil and its many different brands has been incredibly exciting and inspiring together. ” Read More

Klaus Lohse, Marketing Director – Danske Spil

“Telenor chose to work with Sonic Minds for two reasons: First, Sonic Minds was the supplier that best met the specific needs Telenor had in connection with IVR consultancy, Prompt speech, Sound logo, and On-Hold Music. Sonic Minds could deliver the entire package. Secondly, Sonic Minds appeared to be extremely professional and competent throughout the initial dialogue. Sonic Minds appears extremely credible and fits well with Telenor’s company profile. Collaboration on the task was experienced as a good partnership andwe had a very close and ongoing dialogue throughout our course with Sonic Minds” Read More

Brian Nielsen, Project Manager – Telenor

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