Maersk Line has developed a Corporate Sound Identity consisting of a variety of branded sound elements to secure a coherent and robust audible brand that can cut across communication touchpoints.
The Audio Identity has a strong musical expression that is aligned with and created based on the Maersk Line brand, culture, vision, and values.
The strategic use of sound is applied in order to strengthen the identity of our brand by securing a consistent and coherent audible performance in our touchpoints.
– Complete Audio Identity
– 6 different music tracks delivered in different formats
– Guidelines and Testing
We wanted to have an Arla audio logo that originated from a musical expression that intuitively reflects our brand essence
Complete audio identity for media presence in relation to the creation of a new brand and visual identity
A uniting global ‘language’ for Carlsberg Group