Maersk Line

Maersk Line & Sonic Minds

Maersk Line has developed a Corporate Sound Identity consisting of a variety of branded sound elements to secure a coherent and robust audible brand that can cut across communication touchpoints.

The strategic use of sound is applied in order to strengthen the identity of their brand by securing a consistent and coherent audible performance.


Audio Identity

The Audio Identity has a strong musical expression that is aligned with and created based on the Maersk Line brand, culture, vision, and values.



Music Brand Theme Tracks

6 different music tracks delivered in different formats
– Guidelines and Testing



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