Maersk Line & Sonic Minds
Maersk Line has developed a Corporate Sound Identity consisting of a variety of branded sound elements to secure a coherent and robust audible brand that can cut across communication touchpoints.
The strategic use of sound is applied in order to strengthen the identity of their brand by securing a consistent and coherent audible performance.
The Audio Identity has a strong musical expression that is aligned with and created based on the Maersk Line brand, culture, vision, and values.
Music Brand Theme Tracks
6 different music tracks delivered in different formats
– Guidelines and Testing
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