Ørsted & Sonic Minds
When DONG decided to bet their money on green energy only, they changed their name to Ørsted. During this transformation, they wanted to create an Audio Identity that reflects the philosophy and mindset behind the name and their new vision.
Choosing such a historic famous name as Ørsted obligates to have a highly aesthetic approach to music and embrace and use sound in an ambitious, deliberate, and highly artistic way.
Sonic Minds have created a complete Audio Identity for Ørsted, reflecting their new name and visual identity.
Sound & Music Toolbox
We developed four different brand themes, each of them representing the audible expression of their values: Bold, Optimistic, Inventive, and Dynamic.
Listen to more of Ørsted’s brand themes here
Words From Ørsted
We have worked with Sonic Minds when developing our new audio identity. We chose Sonic Minds, as we felt that they really understood our needs and visions for our new audio identity and shared our high ambitions. Sonic Minds converted our visions into mood boards and mood boards into music developed specifically for us. The process was a close collaboration between our team and Karsten from Sonic Minds and went very smoothly. Sonic Minds collaborates with great producers that we got to meet a few times, which was also a great experience. We have ended up with a great and innovative audio identity that really supports our brand. We have been very proud to share it with the organization, and it has been very well received by all colleagues”
– Henriette Utke Schiøler, Senior Production Manager