Volvo, Delta Senslab & Sonic Minds
The sound design and acoustics of a car have steadily gained importance throughout the industry, and the biggest car brands are increasingly recognizing the need to put more attention and focus into such. Volvo was no exception.
They reached out to us as they wanted to create a premium sound design experience by having all the interaction and information in their cars to substantiate the interior’s feeling and quality.
Together with the client, we did a study and vehicle research on Volvo’s competitors and their current sound design. It resulted in the creation of alert and warning sounds, all reflecting luxury, and Scandinavian design to match the cars’ new interior of leather and cedarwood.
All the sounds were carefully tested together with our audio testing partner, Delta Senslab, for an alert level suitable for a defined function, annoyance, safety, comfort, friendliness, and perceived loudness.
If you are curious to find out how leather and cedar wood sound like and hear more about the case, feel free to contact us!
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