Dictionary

Audio Identity

Sound Identity | Sonic Identity

 

An audio identity is a brand’s audible expression, translating the brand’s overall message and attributes into audible elements and using them consistently across brand touchpoints. Essentially, an audio identity is like a visual identity but in sound and music. It can consist of an audio logo, music, musical elements, and sound design and is used to create audio coherency, synergy, and recognizability for a brand. 

 

Read more about an Audio Identity created by Sonic Minds’ here.