An audio audit is a comprehensive evaluation that delves into various aspects of a brand’s audio identity, including coherence, recall, brand fit, and appeal, while also identifying areas for improvement and potential opportunities.
An audit can, for example, look into how well different elements of the identity, such as sonic logos, sound effects, and background music, align with the overall brand image and messaging. This evaluation ensures that the audio components are consistent and harmonious, reinforcing the brand’s identity and values.
Lastly, the audits present the opportunity to explore potential areas of growth and innovation. By examining emerging opportunities in the audio branding domain, such as new platforms, emerging markets, or technological advancements, the audit aims to find ways for the audio identity to leverage these developments and stay ahead of the competition.