Dictionary

Audio Branding

Sonic Branding | Sound Branding

 

Audio branding describes the process of brand development and brand management through the use of audible elements. It can open up new communication opportunities to reach consumers with a unified message on various brand touchpoints.

Audio branding aims to build coherency and a solid brand sound representing the brand’s values and identity distinctly, connecting the business’s brand and the audience.

Audio branding can include an audio logo, sound design for apps, products, and music pieces.