Sound Logo | Sonic Logo | Audio Signature | Audio Mnemonic
An audio logo is a short audio asset that reflects a brand in a melodic phrase, melody, or sound. Like a visual animated logo, the audio logo is acoustic signals of concise duration (typically between two and six seconds), which may be instrumental, synthetic sound effects, naturally sampled sounds or sung melodies of a few notes. In time, the audio logo may converge into a brand symbol that carries associations, helping to shape the brand image and function as a memorable link to the actual brand. Learn more about bad audio logos as it can be unmemorable, hard to recognize, and lacks a clear connection to the brand it represents. After the creation of an audio logo, it is typically integrated into marketing materials and media channels, registered as a trademark, and consistently used to build brand recognition. Watch our video and learn more about what happens, after the creation of an audio logo.
The lifespan of an audio logo depends on a variety of factors watch our video about Audio Logos here.