Coca Cola's Audio Logo

In 2010, Coca-Cola showed us how to implement an audio logo into a branding case successfully. As the head sponsor of the FIFA World Cup in South Africa, Coca-Cola created its theme song. They implemented their five audio logo notes, made into a tune and played by artists from 14 different countries. By making famous artists sing the Coca Cola audio logo, elegantly disguised into a tune, Coke managed to create effective subliminal branding by having their sound logo played millions of times during the tournament and becoming one of the most downloaded tunes on iTunes in 2010


Listen to the theme song here and see if you can spot Coca Cola’s audio logo