During the workshop with the client, we find the main personality traits of the brand. These are what we call Key Attributes.
We use Key Attributes to align both us and the client, making sure that we are reaching towards the same goal throughout the process. Key Attributes make sure that all parties involved in the process have the same understanding of what needs to be achieved, in order to make the audio identity fit with the brand personality.
An example of 6 Key Attributes could look like this: Bold, Clear, Technological, Trustworthy, Authentic & Joyful.
These attributes are measured with a Radar Chart throughout the iterations.