A touchpoint is every interface where a consumer can interact with and/or meet a brand. This could be through an app, a podcast, a TV commercial, social media pages and the like.

It is important to make sure that all touchpoints are auditorily aligned and holistically intertwined, to make sure that a strong brand identity is created and met wherever a consumer might encounter a certain brand.

Read more about covering every brand touchpoint in UI and UX here.