User Journey

The user journey in product design refers to the path or sequence of interactions that a user experiences while engaging with a product or service. It encompasses every touchpoint, from initial awareness and exploration to purchase, use, and potential advocacy or repurchase.

Understanding the user journey is essential for product designers as it helps them empathize with users, identify pain points, and design experiences that meet user needs and expectations at each stage. By mapping out the user journey, designers can uncover opportunities for improvement, optimize usability, and create more seamless and satisfying user experiences.