Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
Can Your Brand Be Recognized – Also In Sound And Music?December 18, 2019
A lot of todays music choices in branding and communication is probably from the same desire: To keep your communication safe.
We do not remember noise and boring music experiences. Only bold, meaningful and emotional engaging music can do this. So try to listen to the sounds and music your brand is using, and then ask yourself:
- What emotional state does this leave our audience in?
- Is it recognizable, meaningful and engaging?
- Does the musical expression substantiate our brand promise and reputation
- Do you know what, where and how to use music and sound deliberately in order to create more effective communication?
The music most brands are using is not necessarily bad. It is just bland and inoffensive. And because brands sacrifice emotional richness from these safe choices, the end result is inefficient, unrecognizable, non-emotional engaging communication experiences.
So what is missing: Risk and conscious meaningful use of music to create a desired emotional connection with the audience, so we carry the music and feeling with us, after the music ebb away.
If you can’t answer to the above questions and want a higher ROI on your communication investment, you could benefit from having and Audio Identity and music brand platform, that contains these answers along with tailor made emotional engaging music that strengthen your communication.
If you want want a free survey of how emotional engaging your brand, communication and brand touch points are perceived, along with a prioritized recommendation and possibilities for how you can create more effective and affective communication, please contact us.