How do sounds shape the way we interact with brands in our everyday life?

We surround ourselves with sounds and music every day. Sounds that we choose to listen to, and sounds that we have gotten so used to that we don’t even notice them being present, and that drives us to act in a certain way.

Karsten recently appeared on COPUS’ podcast Generation C, where spoke on one of the topics that he is most passionate about.

Read more about the podcast here. You can listen to the full episode below.