Virtual and Augmented reality (VR & AR) technology is on the rise. With the ability to immerse an user in experiences like never before, brands now have the ability to create full 3D worlds that utilize all the visual and auditory assets of a brand, combined into one single world. They can create stories, games, experiences and virtual exhibitions that show off a completely different side of their personality or enhance brand storytelling in general. This opens up a world of possibilities in terms of how brands can market themselves. Unfortunately Audio Branding is still in its infancy in the VR/AR space.