When sound and music creates better energy

Working with sound in the energy sector

The energy sector is currently experiencing an extensive change unlike any other industry. With a global focus on sustainable energy and the reduction of greenhouse gas emissions, there is now one common mantra that everyones agrees on; “green is the new black”. Audio branding in the energy sector is becoming increasingly important for companies looking to establish their brand identity and create a powerful presence in the industry and it is no secret that sound has an immense impact on our emotions and can shape our perception of a brand.

How Sound Impacts People’s Perception of Brands

Sound is a powerful tool in branding that can affect people’s emotions, behaviors, and perception of brands. Just think about it: when you hear the iconic tune of the iPhone’s opening sound, it immediately signals that the device is turned on and ready to use. Sound is a vital component of branding that goes beyond just a catchy jingle or theme song. It creates an auditory identity for a brand that can establish a connection with consumers. According to a study by research firm Millward Brown, adding sound to a TV commercial increases brand recall by 22%. Furthermore, 72% of consumers state that sound impacts their perception of a brand. Sound branding goes beyond music, too. It includes the use of sound effects, voiceovers, and ambient noise to create a holistic auditory experience. By integrating a consistent sound across various touchpoints, such as commercials, website interactions, and in-store environments, brands can create a unique sensory experience that resonates with consumers.
In short, sound branding has the power to influence consumer behavior and shape how people perceive brands.

Why sound and music is essential in the Energy Sector

Audio branding is especially important in the energy sector because of the intangible nature of the product. Unlike other industries, energy cannot be seen or touched. It’s an invisible commodity, making it even more challenging to create a memorable brand experience.
By leveraging sound, energy companies can create an audio identity that customers associate with their brand. This can help build brand recognition, increase customer loyalty, and ultimately drive sales. A strong sound branding strategy can help energy companies differentiate themselves from the competition and establish themselves as industry leaders.

Furthermore, audio branding can also be used to communicate important information about the company’s values and mission. For example, a company that prioritizes sustainability could incorporate sounds of nature or environmentally friendly messages into their sound branding. This would not only help establish the company’s values but also resonate with customers who share those values.
Overall, the use of sound and music correct is essential in the energy sector to create a lasting impression on customers, establish brand recognition, and communicate important information about the company.

We have worked with Sonic Minds when developing our new audio identity. We chose Sonic Minds, as we felt that they really understood our needs and visions for our new audio identity and shared our high ambitions. Sonic Minds converted our visions into mood boards and mood boards into music developed specifically for us. The process was a close collaboration between our team and Karsten from Sonic Minds and went very smoothly. Sonic Minds collaborates with great producers that we got to meet a few times, which was also a great experience. We have ended up with a great and innovative audio identity that really supports our brand. We have been very proud to share it with the organization, and it has been very well received by all colleagues.
Henriette Utke Schiøler Senior Production Manager, Ørsted A/S

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