Sound Design for Apps & Products

Let the product speak for itself  

Engagement in non-visual channels is exploding, and we hear brands more and more by the minute. The emergence of voice and sound-driven apps, smart speakers, voice assistants, and digital service interfaces forces audio marketing in new directions to reach consumers at all brand touchpoints. Smart speaker adoption, in particular, is growing faster than that of smartphones in their early days.

If customized and meticulously crafted for the business, the functional sounds we hear via our digital products can add tremendous power to a brand and contribute to its holistic experience. Sound design is crucial for the perception of the quality of a product and user experience.

The user journey often starts on an app, where brands often forget to capitalize on the audio landscape with sound. We choose and evaluate as much with our ears as we do with our eyes so if the app sounds cheap or poor, it is perceived as such. The same goes for sound in products.

Stay on top of the consumer’s mind

Not only does the sound’s design represent the product’s function and the brand’s quality, but it is also one of the greatest tools to create brand recognisability and recall, allowing the brand to constantly staying on top of the consumer’s mind.

Just try and listen to these iconic sounds and see how quickly you can recognize the brand behind it.

Why custom-made sound design?  

When customized and designed to suit the product or app’s specific needs, sounds have a far more powerful impact on the user, and research has found that user experiences consisting of premium, custom-made sounds are strongly preferred to the experience with generic and stock sounds.

The significant impact these small sounds have on increasing purchase intent, and brand preference should not be mistaken, raising the standards of what a good user experience should sound like. We can list numerous advantages that can be gained by using customized sounds, but we’ll just name a few for now. 

  • A shared identity through all sounds in your app or products
  • Custom-made sounds to suit the product or app’s specific needs
  • Sound Design matching the visual design of your graphical user interface or products
  • Technological knowledge about digital audio, acoustics, psychoacoustics, etc.
  • Choosing which sounds should be subtle and which should stand out

 

Designing the sounds

The main aim of the sound design process is to facilitate an auditory experience by using product or app sounds that are complementary or supportive to the main customer experience; both when it comes to the functional aspects but also in terms of aesthetic, quality, and the emotional involvement with the app or product.

In the Sound & Music Toolbox, we store all the sounds together with other audio and brand assets that enable easy and quick use of your whole Audio Landscape, creating consistency across products, media, and brand touchpoints. The Toolbox can get extended with new sound design and elements as the need grows, and so, it offers you a framework to build a sustainable archive of sounds for your product or app.

 

Working with Volvo: How do leather and cedar wood sound like?

Volvo contacted Sonic Minds to have all the interaction and information sounds in their cars to substantiate the interior’s feeling and quality. So, we were faced with a challenge: How do leather and cedar wood actually sound?

The collaboration resulted in the creation of alert and warning sounds, all reflecting luxury, and Scandinavian design.

Curious to find out what we came up with?
Unleash your curiosity here

 

 

In need of Sound Design? Contact us here