The Power of Custom-made MusicNovember 01, 2023
Studies show that brand engagement, recognition, and likeability is far more potent when music is used meaningfully and wisely in a branding strategy. To be more specific: Businesses with music that fits their brand identity are 96% more likely to be recalled than those with unfitting music or no music at all.
Why? Because music is one of the most potent and powerful tools to create, alter, and change our emotional state. It affects our moods, feelings, behaviour, and pulse—making us feel calm, sad, scared, or happy and uplifted. However, most sounds that surround us today are random and sometimes even unpleasant.
For that reason, a custom music production for your brand is not a question of adding more sound, but instead, it’s all about using the right sound and music at the right time and place to make consumers and customers remember you and your brand.
Knowing this and knowing that most of consumers’ and customers’ decisions are made unconsciously, custom-made music composition and production for your brand can play an essential role in creating effective and meaningful brand communication when created, produced, and implemented wisely. By teaming up with a professional and dedicated audio production company you can expand your brand and take your business to new heights.
The Benefits of Custom Made Music For Your Branding Strategy
Licensing other people’s music can be expensive in the long run, and you may lose it at some point. As a result, you lose the sound that your customers associate with your brand, and you’re forced to start over with your audio branding strategy. By letting an audio production company like Sonic Minds take care of your custom music composition and audio production for use in your company’s branding strategy, you can gain several benefits that can prove valuable in the long run:
- By using custom-made music, you ensure that the audio fits the mood and tone of both your visuals and your brand
- When you have music created to suit your brand, your marketing efforts will have a more significant impact and resonate with your audience
- Custom-made audible assets set you apart from your competitors, making sure that you don’t sound like any other businesses on the market
- You ensure coherence across media and brand touchpoints that can be adapted to the specific medium in terms of length, quality, and tone
The Iterative Process of Music Composition and Production
Refined over the years, Sonic Minds have a proven process of working with music composition and production to find your unique audio DNA. With the Audio Concept & Strategy, we design and ennoble the music to match and fit your brand, values, and customer touchpoints to create an engaging user journey. The audible elements are always created in an iterative process together with the client brand team. We ensure that the music contains unique, recognizable audible anchor points (melody, tonality, or sound) to create a coherent audible expression and potential recognizability for the audience.
How We Work
Together with your team, we work on music composition and production for use throughout your entire branding strategy including all your communication channels and customer touchpoints.
In the Sound & Music Toolbox, we store every aspect of the audio production, including your music and other audio assets. This enables easy and quick use of your whole audio landscape, creating consistency across media and brand touchpoints. The toolbox can be extended with new music pieces and elements as the need grows. It offers you a framework to build a sustainable archive of audible brand assets centered around your Audio Identity.
Working with Ørsted: Joining the road towards sustainable energy
Over the last decade, the Danish energy company, Ørsted, has undergone a remarkable transformation from having the most fossil fuel-intensive utilities in Europe to being the most sustainable energy company globally.
With this transformation, they needed a completely new brand identity that would reflect their visions and values. One crucial part of this change was sound and music. Sonic Minds have taken part in their new green journey by creating and composing music brand identity tracks that Ørsted’s uses for various videos.
Interested in finding out what the world’s most sustainable energy company sounds like?