Why Is Sound Design Important?November 03, 2023
Sound design is the art and practice of creating sounds for various needs such as sound recording, filmmaking, products, apps, video game development, radio, and post-production.
Good sound design makes for an engaging user journey and enhances the product and brand experience. On the other hand, poor sound design or unmeaningful sounds can devaluate a brand and user experience.
Your brand is not better than you sound.
You will probably hear around 30-40 different product sounds during an average day in today’s modern world; Your alarm, Messenger notification, “beep” from your coffee machine or stove, the “unlock car” sound, a Skype call, doors closing in trains, etc.
Try to think of all the sounds you hear during your day.
Meaningful sound design is becoming more and more critical. Sonic Minds is a sound design agency, and we find it very important that when we break the silence with either sound design or music, it must create more meaning than the silence itself. Otherwise, we’re just making noise.
Engagement in non-visual channels is exploding, and we hear brands more and more by the minute. The emergence of voice and sound-driven apps, smart speakers, voice assistants, and digital service interfaces forces audio marketing in new directions to reach consumers at all brand touchpoints. Smart speaker adoption, in particular, is growing faster than that of smartphones in their early days.
If customized and meticulously crafted for the business, the functional sounds we hear via our digital products can add tremendous power to a brand and contribute to its holistic experience. Sound design is crucial for the perception of the quality of a product and user experience.
Stay on top of the consumer’s mind
The sound’s design represents the product’s function and the brand’s quality and is also one of the most excellent tools to create brand recognisability, trust, and recall.
Just try and listen to these iconic sounds and see how quickly you can recognize the brand behind them.
Why custom-made sound design?
When customized and designed to suit the product or app’s specific needs, sounds have a far more powerful impact on the user. Research has found that user experiences consisting of premium, custom-made sounds are strongly preferred compared to generic and stock sounds.
The significant impact these small sounds have on increasing purchase intent and brand preference should not be mistaken, raising the standards of what a good user experience should sound like. We can list numerous advantages that can be gained by using customized sounds, but we’ll just name a few for now.
- Consistent and sound design user journey that represents your brand
- Custom-made sound design to substantiate the product or app
- Sound Design matching the visual design of your graphical user interface or products
Designing the sounds, as your sound design agency
As your sound design agency, we facilitate an auditory experience by using product or app sounds that compliment or support the primary customer experience, both when it comes to the functional aspects and in terms of aesthetic, quality, and emotional involvement with the app or product.
After the process, we store all the sounds together with other audio assets in the Sound & Music Toolbox. The Music Toolbox gives you easy and quick access to all your assets to create consistency across products, media, and brand touchpoints.
The Toolbox can get extended with new sound design and elements as the need grows, and so, it offers you a framework to build a sustainable audio archive of sounds for your product or app.
Working with Volvo: What do leather and cedar wood sound like?
Volvo contacted Sonic Minds to have all the interaction and information sounds in their cars to substantiate the interior’s feeling and quality. So, we were faced with a challenge: How do leather and cedar wood actually sound?
The collaboration resulted in the creation of alert and warning sounds, all reflecting luxury, and Scandinavian design.
Curious to find out what we came up with?
Unleash your curiosity here