Winner of Red Dot 2023

We’re proud to announce that Sonic Minds and ASUS just won the Red Dot Award: Brand and Communication Design 2023 for Sound Design for our work on the ASUS Audio Identity. The ceremony is to be held in the Konzerthaus in Berlin later this year on November 3rd.

ASUS: Sound Design

Winner – ASUS Sonic Brand: An impressive sonic brand identity representing ASUS, creating a unique and recognisable sound experience across various products and communications.


Red Dot

Red Dot stands for belonging to the best in design and business. The international design competition, the Red Dot Design Award, is aimed at all those who would like to distinguish their business activities through design. The distinction is based on the principle of selection and presentation. Excellent design is selected by competent expert juries in the areas of product design, communication design, and design concepts.