Velux & Sonic Minds

Recognizing the importance of sound in shaping brand perception and creating a memorable customer experience, VELUX Group sought to establish a cohesive and consistent audio identity that would resonate with their target audience. Sonic Minds collaborated closely with the company to understand their values, brand essence, and desired emotional impact.

The result of this collaboration was the creation of the VELUX Music Toolbox. This toolbox contains a range of pre-composed musical elements and sound effects specifically tailored to the VELUX brand. One of the unique aspects of the toolbox is its user-friendly design, enabling VELUX employees with no prior musical capabilities to create their own VELUX music. This empowers the company’s employees to craft audio content that aligns seamlessly with the brand’s identity, ensuring consistency and authenticity in their communications.

The VELUX sound identity serves as a comprehensive guide for the use of sound across various touchpoints, including television advertisements, mobile applications, websites, and the company’s telephone system. By establishing a consistent audio experience across these different channels, VELUX Group aims to reinforce their brand presence, evoke positive emotions, and create a strong association between their audio identity and their products.

For television advertisements, the VELUX sound identity ensures that the audio elements complement the visuals, enhancing the overall impact and memorability of the ad campaigns. Even the company’s telephone system incorporates the VELUX sound identity, making every interaction with customers a unique and immersive audio experience.

The VELUX audio identity created by Sonic Minds not only brings a sense of coherency and recognizability to VELUX Group’s digital brand platforms but also enhances the overall brand experience. By leveraging sound as a powerful branding tool, VELUX Group can reinforce their values, establish emotional connections with their audience, and further solidify their position as a global leader in their industry.