Communicate Your Logo in Sound
When you are ready to begin building your audio brand, the single best place to start is with your Audio Logo. It has become essential for companies around the world and constitutes the core element of an Audio Identity.
If used carefully and adequately across brand touchpoints, the Audio Logo converges into a brand symbol that carries associations, shapes the brand image, and functions as a unique, memorable link to your brand.
To successfully achieve this, Audio Logos, as brand elements, must be: Memorable, Meaningful, Likeable, Transferable, Adaptable, and Protectable in the mind of the consumer to contribute to building brand equity.
What Exactly Is an Audio Logo?
To simple put it, an Audio Logo is a short audio asset that reflects a brand in a short melodic phrase, melody, or sound.
It usually consists of a series of musical notes that in unison form the brand’s audio DNA. The Audio Logo is the foundation for the brand’s Audio Identity, and as such, it can be reinterpreted to suit a specific genre, mood or region, etc. The logo can be reshaped and be made to serve in a great variety of contexts.
Listen to these Audio Logos and see if you can guess some of our former clients
The Process of Finding Your Audio Logo
Sonic Minds have a proven process to find your unique audio DNA.
Through the Audio Brand Platform and our proven Tree of Three iterative processes, we design the Audio Logo to match and fit your brand, values, and brand touchpoints to create brand recognition and recall.
Working with Arla: Creating an Audio Logo with a Historical Element
Arla came to us, wanting to use music and sound to create an emotionally intense expression of who they were, and they wanted a unique Audio Logo reflecting just that.
So together with Arla, we sat out to find their unique DNA that would form the basis for their new Audio Logo. Perhaps you already heard it. But do you know the story behind it?
Find out here