Audio Guidelines

The strategic and creative framework for brand-aligned and efficient audible brand communication.

Your brand is what sets you apart from the crowd in your industry, the unique components and values that motivate customers to buy from you, employees to work for you, and the general public to remember you. In an increasingly competitive landscape, activating that brand in the minds of consumers is more crucial than ever before.

For the audio identity to create brand value coherency, strengthen the user journey, and ultimately be perceived as a trademark, the audio identity must be easy for the organization to access and implement.

Content distribution across big organizations can be complex. Keeping everyone on-brand is simple when the right audio assets are within easy reach, ensuring global brand compliance and faster go-to-market.

With our audio guidelines, we enable everyone across the organization to access and implement sound, by providing a simple route to all employees to find the approved assets they need, in order to create excellent-sounding marketing materials.