Arla

As the world moves towards audio-visual, interactive mediums and attention spans get shorter; sound plays a considerable part in enhancing the identity of our brand.

On our journey to create a robust single brand platform, we want to use music and sound unique ability to communicate in ways that words and images can’t – to create an emotionally intense expression of who we are.
We wanted to have an Arla audio logo that originated from a musical expression that intuitively reflects our brand essence.

With this audio logo, we have now started our journey to use sound and music in a strategic way to strengthen and unite our brand.

Deliverables:

  • Competitor analysis
  • Testing of audio logo in all major markets
  • Audio Logo
  • Music for films
  • Guidelines
  • Online Audio Brand Management platform

    See more videos here