How does Carlsberg Group sound like?
Carlsberg looked for a complete audio identity to supplement the visual elements and help to communicate the brand. Their strategic use of sound is applied in order to strengthen their brand identity by securing a consistent and coherent audible performance across our touchpoints.
Altogether, this audio identity and music toolbox is created to ensure more efficient use of music by providing a comprehensive library of sound with the advantages of easy accessibility, high flexibility, optimal brand fit.
– Full Sound Identity
– Audio Logo
– Animation of Carlsberg Group Logo
– Carlsberg Muisc Toolbox containing different Brand Mood Music Tracks for multiple purposes
– Sound Identity Guidelines
– Implementation on website
– Additional Music Tracks for events etc.
Se and read more here:Carlsberg Group audio identity
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