Brand Music for Ørsted
Ørsted & Sonic Minds
When DONG decided to bet their money on green energy only, they changed their name to Ørsted. During this transformation, they wanted to create an Audio Identity that reflects the philosophy and mindset behind the name and their new vision.
Choosing such a historic famous name as Ørsted obligates to have a highly aesthetic approach to music and embrace and use sound in an ambitious, deliberate, and highly artistic way.
Together with Ørsted, we conducted an extensive audio identity process. We established an audio concept that reflects the company’s values and overall brand profile in sound and music, all in the field of art and science.
The Ørsted brand is founded on the shoulders of Danish design traditions and heritage: Simple, high quality, well designed, and highly aesthetic. This obligates in terms of music
Sonic Minds have created a complete Audio Identity for Ørsted, reflecting their new name and visual identity.
Sound & Music Toolbox
We developed four different brand themes, each of them representing the audible expression of their values: Bold, Optimistic, Inventive, and Dynamic.
Ørsted has been producing new films using their audio identity with help from Sonic Minds. This has resulted in various films:
What makes a credible corporate net zero pledge?
The ‘Net Zero’ film explains The Science Based Targets Initiative’s Net Zero standard.
Deeper waters, stronger winds
The ‘Floating Offshore Wind’ film explains how floating offshore wind technology can help the world.
Words From Ørsted
We have worked with Sonic Minds when developing our new audio identity. We chose Sonic Minds, as we felt that they really understood our needs and visions for our new audio identity and shared our high ambitions. Sonic Minds converted our visions into mood boards and mood boards into music developed specifically for us. The process was a close collaboration between our team and Karsten from Sonic Minds and went very smoothly. Sonic Minds collaborates with great producers that we got to meet a few times, which was also a great experience. We have ended up with a great and innovative audio identity that really supports our brand. We have been very proud to share it with the organization, and it has been very well received by all colleagues.
Henriette Utke Schiøler, Senior Production Manager, Ørsted A/S