Product Sounds for Soundcore by Anker
Soundcore by Anker & Sonic Minds
In 2018, Anker, a global leader in charging and consumer electronics, unified all of its popular audio products under the new Soundcore by Anker. In line with the launch of the new brand, they wanted a robust Audio Identity containing a unique Audio Logo and premium User Interaction Sound Design for all their products.
They wanted to strategically use sound and music in their branding to create a more premium audio experience and create emotionally engaging and consistent communication.